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Add Magic to Your Menu: More Customers, Higher Profits

Why Settle for Good When You Could Have Great?

Even if your live music nights are working, adding magic to your entertainment mix can dramatically boost your revenue and customer base. Here's how magic directly impacts your bottom line.


Walk-Around Magic = Higher Perceived Value

Turn Wait Times Into Profit: When customers wait for tables or food, a roving magician transforms dead time into premium entertainment. A 20-minute wait feels like 5 minutes when they're being amazed.

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Justify Higher Prices: Customers feel they're getting dinner and a show, making them comfortable with premium menu pricing. You're not just serving food—you're providing an experience.

Keep Tables Longer: Engaged customers stay for more drinks and dessert instead of rushing out after their meal.



Stop Fighting Over the Same Customers

Every restaurant and bar in your area is booking the same local musicians, offering virtually identical entertainment to the same audience. You're all fishing in the same pond, competing for music lovers who have heard these acts dozens of times.

The Central New York Goldmine: While everyone else fights over the same customers, Central New York has virtually no establishments featuring magic entertainment. The one venue that does has people talking about "that place with the magician" every time it comes up in conversation.

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Why Blend In When You Can Stand Out?: Instead of being another venue with another band, become THE magic destination and own an entire entertainment category with almost zero local competition.





Special Events = Premium Revenue

Magic shows create opportunities for higher-priced special events:

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  • Valentine's Couples Magic: Intimate mentalism shows with champagne packages

  • Corporate Events: Companies pay premium rates for unique team-building entertainment

  • Milestone Birthday Packages: 30th, 40th, 50th celebration dinners with private magic shows

  • Bachelor/Bachelorette Pre-Parties: Groups want memorable experiences before hitting the clubs

  • Anniversary Celebrations: Romantic magic shows with wine pairings

  • New Year's Countdown: Stand out from every other venue's standard DJ night


Expand Your Customer Base

Your current entertainment attracts specific demographics. Magic brings in everyone:

  • Young professionals seeking shareable experiences

  • Families wanting sophisticated entertainment for all ages

  • Date night couples looking for conversation starters

  • Corporate groups planning unique outings

  • Empty nesters interested in upscale entertainment

Instead of competing with other venues for the same customers, you're creating an entirely new market.


Two Revenue Streams, One Investment

Walk-Around Magic: Enhances regular dinner service, increases table turnover, and boosts perceived value during peak hours.

Stage Shows: Creates special event nights that command premium pricing and fill slower periods.

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The Bottom Line

Magic isn't just entertainment—it's a profit center. It fills seats, extends stays, justifies higher prices, and creates buzz that brings in new customers. In Central New York's underserved market, you have the opportunity to be the premier destination for magical dining experiences.


Your competitors are fighting over the same customers with identical offerings. Magic gives you an exclusive market advantage that directly translates to higher revenue and customer loyalty.

 
 
 

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© 2023 by The Magic of Chris Wheel

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